Marhaba

About Us

Crafting Children’s Fashion with Care, Comfort & Style Since 1974. Trusted by wholesalers and retailers across Africa & the Middle East.

Our Story

Najmuddin Trading Co. LLC, was founded in 1974 in the heart of Deira, Dubai. What started as a small family-run business has grown into one of the region’s most trusted names in children’s fashion wholesale.

For over 50 years, we have designed, manufactured, and distributed premium-quality children’s apparel that blends comfort, affordability, and timeless style. Our reputation has been built on long-lasting partnerships with retailers who value reliability, quality, and consistency.

Mission:

Our mission is to design and distribute high-quality children’s apparel that meets the needs of diverse markets across Africa, the Middle East, and beyond. We are committed to offering durable fabrics, trend-conscious designs, and reliable inventory at competitive wholesale prices. By building lasting partnerships based on trust, integrity, and shared growth, we aim to support our retail partners while continuing to innovate responsibly with sustainable practices and efficient supply chains.

Vision:

At Marhaba Fashion, our vision is to become the most trusted name in children’s fashion worldwide. We aspire to deliver clothing that blends comfort, style, and affordability—bringing joy to children and confidence to parents—while empowering retailers with collections that drive growth and long-term success.